Exclusive IntelliFlex® bristles deliver 45% less breakage for
100% happier hair
In 2005, Wet Brush reinvented brushing with The Original Detangler - an iconic brush that takes the stress and strain out of caring for your hair. Featuring ground breaking Intelliflex® bristles, it glides seamlessly without pulling, resulting in 45% less breakage, 55% less effort and 100% happier hair.
Beginning with our detangler, we revolutionized the hair experience by pushing boundaries and defying expectations. Driven by a philosophy to create solution-led products that transform your relationship with your hair, our commitment to intuitive technology has inspired easy and painless brushing and styling rituals for all.
Our legacy of innovation includes Heatflex® bristles for expert heat styling, open-vented shine-enhancing brushes that cut down drying time, VitaBoost infused brushes that strengthen hair with Biotin and Keratin, accessories created to protect the integrity of your hair, and Go Green - the world’s first-ever brush collection - made with plant-based plastic.