All Hair Vibes Welcome

Designed for every hair type, our award-winning tools make detangling easy and gentle. Explore the brushes loved by millions.

SHOP BEST SELLERS

✨ Shop Best Sellers ✨

Wet Brush is the #1 Brush*

*Source: Circana, LLC, US, Beauty by Imagination Custom Retailer Scan Data for Brush Styling, Jan – Sept 2025

Why Wet Brush?

  • IntelliFlex® bristles

    Glide through tangles with up to 55% less breakage for healthier-looking hair*

  • Easy detangling

    Brush with less force for less damage to hair**

  • For wet & dry hair

    Gentle enough to glide through any hair, any time

  • Ergonomic design

    Comfortable, non-slip grip for all hand sizes while styling

IntelliFlex® bristles

Glide through tangles with up to 55% less breakage for healthier-looking hair*

Easy detangling

Brush with less force for less damage to hair**

For wet & dry hair

Gentle enough to glide through any hair, any time

Ergonomic design

Comfortable, non-slip grip for all hand sizes while styling
*Independent testing shows IntelliFlex® bristles create less breakage than a leading competitor. Results may vary based on hair type.
** Independent clinical trials show IntelliFlex® bristles use less force than another leading detangling brush.

💜 All Hair Vibes Welcome 💜

You can also find us at Amazon, Ulta, Target & Walmart