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Our Story

Whether you’re brushing your own hair or someone else’s, detangling can feel like a chore. In 2005 we turned the hair game on its head (literally) with the launch of the Original Detangler®, transforming a tedious task into an enjoyable one. With gentle bristles that glide through strands causing less breakage and using less force than other brushes, Wet Brush quickly became a household favorite. Our problem-solving philosophy has since inspired a wide range of innovative solutions that target every hair need.


Championed by the stylist community from the beginning, Wet Brush continues to be a salon staple for its technology-forward designs, available in an assortment of trend-driven colors and fun, limited-edition prints. Together, hair professionals and their clients alike make up a global, multi-generational community of loyal fans that continues to grow—spreading smiles and good hair days to all.  

Our Promise

To elevate the everyday with fun and functional products that upgrade your unique hair experience. Whatever your hair type, we have brush for you—as we say at Wet Brush, “all hair vibes are welcome”. 

What we stand for